Three Major Business Problems Solved with Technical Writing

In today’s fast-paced business world, companies face various challenges. These challenges can be overcome with effective technical writing. This article outlines three major business problems and how technical writing can provide solutions.

1. Ineffective internal knowledge base

Business Case / Problem

Businesses face the problem of ineffective internal knowledge bases, which impacts their efficiency. New employees or laterals require technical and process understanding to perform their roles efficiently. The only options available to them are referring to the internal knowledge base or seeking SMEs’ time for briefing, which impacts the organization’s efficiency.

Business Solution

The solution to this problem is developing an effective knowledge base that focuses on enhancing content searchability, content quality, content engagement, and interactive factors. By analyzing and developing a strong ‘Knowledge Management’ process, businesses can efficiently create, review, publish, and manage internal content. This results in better resource utilization, on-time delivery, fast learning, and resource readiness.

2. Users bonding with your product or service

Business Case / Problem

Encouraging users’ bonding with your product or service is crucial for your business revenue. Users’ time spent with your product is critical and has to have a great user experience factor for the new or trial users bonding with the product or service. Businesses can invest better in their technical documentation team and encourage developing good quality help documents, FAQs, training materials, etc., to help new or trial users easily find help, understand, experiment and bond with your product.

Business Solution

This shows that the organization has empathized with its users’ challenges and provided necessary support. Due to the pleasant/enhanced user experience, trust is built, which increases new customer conversion, repeat customers/users, and a genuine customer base. This also adds much to businesses’ brands and performance.

3. Revenue leak due to high-volume support calls and tickets

Business Case/Problem

High-volume customer service calls and tickets lead to businesses’ revenue leak. A customer or user already trusted your brand, product or service, but seeking some basic information or clarification related to the product without any quality help content available leads to an increase in support tickets and calls. This causes revenue leak due to building a skilled team and resource utilization to just to answer these repeat basic queries.

Business Solution

The solution is to publish quality help content to assist users with their initial queries, which can immediately solve these issues and reduce support calls and ticket volume. Businesses have to ensure their product or service help content is good for self-service, engaging, accessible, and interactive for users to share their comments or feedback. This helps users understand your product, and you better understand your target users.

In conclusion, technical writing can be a powerful tool for solving various business problems. Effective knowledge management, user-centric technical documentation, and quality help content can help businesses overcome their challenges and improve their performance.

For more understanding, also check out the YouTube video.